The present study aims to highlight the limitations of one of the three processes which contribute to the configuration of cultural identity, namely, the construction of attributes. Alongside categorisation and identification, today the theory of attributes is highly appreciated in the setting up of grids for the classification of cultural variations, being considered a logical process in the definition cultural identity. In fact, here too we are dealing with a rather psychological, therefore subjective, process of definition of human groups since the results of the evaluation of “the others” through the so-called logical deduction often leads to cultural stereotypes. The implicit use of diverse forms/styles of communication, including the paraverbal and the nonverbal, as compulsory marks of cultural styles adds to this oversimplifying generalisation, id est mistification of ”cultural specificity”.
Key words:
Cultural identity, attribute construction, communication (verbal, paraverbal, nonverbal), cultural stereotypes
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