| Title: | Les caracteristiques du discours publicitaire des magazines français du début du XXI-e siècle. L’exemple de «Capital» |
| Author: | Ruxandra Constantinescu-Ștefănel |
| Publication: | Diversité et identité culturelle en Europe, X (2), p. 39 |
| p-ISSN: | 2067-0931 |
| Publisher: | Editura Muzeul Literaturii Române |
| Place: | București |
| Year: | 2013 |
| Abstract: | The article aims at establishing the characteristics of the advertising discourse in French magazines of the first decade of the 21st century by examining the advertisements published in “Capital”. It dwells on the advertising image, the presence of brand names and product names in advertisements, the techniques used to build slogans, the functions of the text, the enunciation framework, namely the speaker and co-speaker, the roles the deictic devises, as well as the way in which subjectivity is expressed so as to discover the type of advertising and the speech contract. |
| Key words: | Advertising discourse, advertising image, advertising text, subjectivity, speech contract |
| Language: | French |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 1
| 202 | Jean Chevalier, Alain Gheerbrant | Dicționar de simboluri Mituri, vise, obiceiuri, gesturi, forme, figuri, culori, numere. Vol. I (A–D), vol. II (E–O), vol. III (P–Z) | Artemis; Polirom | 1969, 1993-1995; 2009 |
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