| Title: | Slogan Localisation at Work: The REXONA Website |
| Author: | Cristian Lako |
| Publication: | Studia Universitatis Petru Maior. Philologia, 22, Section Studii și articole, p. 153-156 |
| p-ISSN: | 1582-9960 |
| Publisher: | Universitatea Petru Maior |
| Place: | Târgu Mureș |
| Year: | 2017 |
| Abstract: | Websites are the main PR tool of today’s companies as they can be employed to broadcast information on products, events or news and keep customers close. However, each market needs to be catered for individually, even when they share the same language. |
| Key words: | website localisation, website marketing, explicitation, coinage, slogan translation, slogan adaptation, slogan localisation |
| Language: | English |
| Links: |  pdf |
Citations to this publication: 1
| 0 | Florin Sterian | Bibliografia românească de lingvistică (BRL, 60, 2017). Lucrări de lingvistică apărute în țara noastră în cursul anului 2017 | LR, LXVII (2), 127-254 | 2018 |
References in this publication: 2
| 2 | Lako Cristian | Is It Gilt All The Way, When It Comes to Website Localization? | Studia UPM, 16, 133 | 2014 | pdf html |
| 2 | Lako Cristian | Which Way Website Localization: Translation or Copywriting? | Studia UPM, 14, 278 | 2013 | pdf html |
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