| Title: | When brand meets metaphor: brand conceptualizations in the marketing discourse |
| Author: | Raluca Gabriela Burcea |
| Publication: | The Proceedings of the International Conference “Communication, Context, Interdisciplinarity”. Section: Language and Discourse, 4, p. 132-141 |
| p-ISSN: | 2069-3389 |
| Publisher: | “Petru Maior” University Press |
| Place: | Tîrgu-Mureş |
| Year: | 2016 |
| Links: |  pdf  html |
Citations to this publication: 0
References in this publication: 1
| 165 | George Lakoff, Mark Johnson | Metaphors we live by | The University of Chicago Press | 1980; 2003 | html |
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