“Diacronia” bibliometric database (BDD)
Title:

On the portmanteau words based on commercial names in current Romanian advertising

Author:
Publication: Diversité et identité culturelle en Europe, XII (2), p. 215
p-ISSN:2067-0931
Publisher:Editura Muzeul Literaturii Române
Place:București
Year:
Abstract:This paper samples the dynamic phenomenon of the portmanteau words frequently occurring in the current Romanian advertising speech: more exactly, those portmanteau words that are based on commercial names (i.e. brand, and product names respectively, which should be distinguished one from the other). Thus, we noticed that in advertisements not only commercial names themselves could often be formed by the same lexical and/or phonetic processes as the portmanteaus, but also most of them have, in turn, a brand name as one of the forming constituents, whilst the other category, based on product names, are less frequent.
Key words:commercial names, portmanteau words, blending, advertising language, lexical creations
Language: English
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Citations to this publication: 0

References in this publication: 6

1Raluca Alina PopescuSome aspects regarding the portmanteau words in current Romanian language of advertisingJRLS, 7, 383-3992015pdf
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4Daniela RăuțuDespre cuvintele telescopate din presa actuală. Teorii, procedee şi valoriControverse, II, 2872010pdf
39Rodica Zafiu101 cuvinte argoticeHumanitas2010
9Emil SuciuCondensarea lexico-semanticăInstitutul European2009html
83Adriana Stoichițoiu-IchimCreativitate lexicală în româna actualăEditura Universității din București2006
37Maria Cvasnîi CătănescuRetorică publicistică
De la paratext la text
Editura Universității din București2006

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