Insofar as identity is image, it falls under the domain of politeness, and threats show its need for care. From the viewpoint of Fundamental Rhetoric, it is possible a deeper anthropological understanding of politeness, based on current studies about care, many of them conducted in the field of Care Ethics that recognizes vulnerability – hence the need to be cared for – as inherently human. If humans are “dependent rational animals”, it follows that beyond childhood, elderly, illness and poverty, dependence also means ordinary life: the need to eat, to rest, to be transported, dressed, educated, nursed, etc. Our image is vulnerable in the same way.
Key words:
care, politeness, fundamental rhetoric, philosophy of care, identity
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